What are our goals

We are here to help everyone make sense of data and see New Zealand clearly in a way that inspires us forward. This mission is really hard to measure because it’s difficult to track the myriad ways that benefits flow from more people using data.

We have two proxy measures for success based on the main things we do. We believe if we achieve these proxies, we are more likely to be successful in our core mission. We’ve picked 24 February 2022 for hitting our big goals for each of these, as it’ll be the 10th anniversary from Lillian first having the idea for Figure.NZ (you can read more about the origin story here.

High-Level Measurements

Functions High-level measurements Goals for 24 February 2022
Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine readable form in a centralised location How much data have we published? 80% of New Zealand’s public, non-personal, aggregated Government data to be published by Figure.NZ
Make it easy and compelling for people to find and use New Zealand’s data How many people are engaging with the data we have published? Two million people each month engage with the data we’ve published

These goals might not be the perfect yet. We’re going to give them our best shot, but we might alter them down (or up!) as we learn more about how fast we can run. We run a bunch of processes to help us know if we’re on track for the long-term goals which you can read about in more detail further down on this page.

Definitions

The definition of each high-level measurement will change over time as teams work together to define the best measures. We’ll update these definitions as we create them.

The purpose of these measurements is not to apply pressure or make us feel like we’ve failed. Rather, it’s to give us a foundation to make good decisions, and a goal to strive for.

There are some things that we don’t know our role in yet, like helping people to aggregate data. In time, these may be added to our measurements.

How do we measure success?

There is a lot of autonomy within the Figure.NZ team and we expect everyone to participate in coming up with ideas and helping decide our priorities. Our mission and goals and their related functions and measurements are our north star to keep us moving in the right direction. You can find our latest quarterly objectives and how we are going against them a little further down this page.

We have defined two main functions (what we do) and two supporting functions (how we do it) to achieve our mission, and the main activities they each involve.

What we do

This section explains our functions, goals, measures, and actions. It should be read as a part of our wider mission about why we’re here.

1. Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine-readable form in a centralised location.

How we achieve this:

  • Establish overview of the NZ data landscape
  • Build relationships with everyone who has the data
  • Define best-practice standards for processing and publishing data
  • Develop and evolve technology for processing and publishing data
  • Process and publish data

2. Make it easy and compelling for people to find and use New Zealand’s data

How we achieve this:

  • Create and evolve a delightful user experience for people to find and use data
  • Enable easy distribution of content to other channels/platforms
  • Promote the use of data
  • Educate people about how they can use data

How we do it

3. Enable the best team to deliver the main functions on an ongoing basis

How we achieve this:

  • Recruit and retain great people
  • Ensure that they are empowered to help Figure.NZ towards the mission, specifically that they have the environment and tools they need to bring their best
  • Give our people the freedom they want to create and execute on their ideas
  • Check regularly that our people feel they are doing the right things, doing them well, and working well with others
  • Ensure we have an internal planning system and processes that help us stay aligned and motivated with the minimum possible effort

4. Raise enough money to deliver the main functions on an ongoing basis

How we achieve this:

  • Build strong relationships with organisations that are interested in supporting our vision of a country where everyone uses data in their daily lives
  • Establish effective partnerships that increase our internal capability or give us new ways to get the data we collect out to users as well as generating revenue
  • Update the budget monthly with a clear view of the cash position and good visibility over future revenues

Reporting our progress

This structure is intended to be lightweight and not a burden. If it’s not working, we’ll adjust.

Quarterly reflection and planning session

At the end of each quarter (February, May, August and November), we’ll look at how we did. We’ll celebrate, or we’ll recalibrate. If we haven’t hit our objectives, we’ll talk about why, and use what we’ve learned to set a better objective for the next quarter. We will update Tohu to show our new objectives for the next quarter.

Monthly kōrero

On the last Friday of each month, anyone who’s in the office or who wants to join in remotely will have a short kōrero on how the month has gone. This is a chance for us to identify early if it looks like there’s a problem with any of our objectives, so we can adjust accordingly, either by changing the target or by changing our actions. This is a relaxed, informal session—think of it like a quick check-in over a glass of wine and maybe some cheese. We will update this page with a few words of progress update against each objective.

Weekly check-in

Each week, we share our progress on our measures by posting in #general. You’ll be reminded by Slackbot to do this for the objectives that have your name against them.

Quarterly objectives, owners and actions for Kōanga | Spring 2017 🌳

Summary table

Num Objective
1 Deliver phase one of the common operating picture project
2 Support for Figure’s 20 and our cornerstone partner
3 Progress on product backlog
4 Data for comms 4 eva
5 Determine impact of common operating picture project on the product pipeline
6 Document user journeys on the website
7 Document our design principles including what we mean by inclusive design
8 Develop comms plans for one of our priority audiences
9 Define what we mean by engagement
10 Establish a brand health survey
11 Developing clear use cases for our content
12 Establish an education workstream
13 We have better documentation
14 Secure funding for three years

Function 1: Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine-readable form in a centralised location

Objective 1: Deliver phase one of the common operating picture project

As a user of the common operating picture, I want to make sure I have access to all the data I need.

Owner: Andrea and Miekes

Outputs:

  • Complete all data discovery that we foresee for the project
  • Expand the data discovery list from the results of the first project research phase (expected October and November)
  • Process five new sub-national data collections

Objective 2: Support for Figure’s 20 and our cornerstone partner

As a partner of Figure.NZ, I want to be sure I am getting the support from Figure that we have agreed.

Owner: Andrea and Miekes

Outputs:

  • Meet our data-related committments to Figure’s 20 partners and our cornerstone partner

Objective 3: Progress on product backlog

As the Data Team, we want to make sure that we are not blocking work that product and development have been doing that relies on us, especially on improving relations and enumerations.

Owner: Andrea and Miekes

Outputs:

  • Review and makeover about five enumerations per month
  • Discuss most efficient way to work the new Collectors item with Dev
  • Data/Product/Development have figured out how to deal with the test list on the Development Board to make sure the tasks are being moved through in a reasonable timeframe.

Objective 4: Data for comms 4 eva

As the Comms team, I want a stream of good data content for comms.

Owner: Andrea and Miekes

Outputs:

  • Process around 15 data collections that provide good social media content
  • Craft at least three new blog posts: licencing, how to read a chart, and how to make a chart.

Function 2: Make it easy and compelling for people to find and use New Zealand’s data

Objective 5: Determine impact of common operating picture project on the product pipeline

As an organisation, we need to understand how the common operating picture work meshes with what we are already planning to do on the product side.

Owner: Amy

Outputs:

  • Once we have a clearer scope for the project, figure out the impacts on our existing plans and reflect it in the product plan.

Objective 6: Document user journeys on the website

As the Product Team, we want to understand how people are using our website.

Owner: Amy

Outputs:

  • Research to figure out what people do on our website
  • Segmentation into user types or stylised groups

Objective 7: Document our design principles including what we mean by inclusive design

As the Product Team, we want to record the principles that underlie our design approach for ourselves and for others.

Owner: Nat

Outputs:

  • Document some ideal design principles
  • Compare them with what where we are right now and make a plan for where we want to go

Objective 8: Develop comms plans for one of our priority audiences

As the Comms Team, we want to understand who our potential audiences are and make sure that we are getting our content to them in the most effective way. We will start this quarter with media.

Owner: Kimberley and Noush

Outputs:

  • A review of the media audience: who they are, where they are, what they are doing, and what information they would find useful from us
  • Exploration with product on what is upcoming and what else is possible to better meet their needs
  • A documented communications plan for our media friends

Objective 9: Define what we mean by engagement

As an organisation, we need a clear definition of what our two million engagements goal actually means (and whether that is the right level).

Owner: Kimberley and Noush

Outputs:

  • Clarity on what we mean by “engagement” and how we measure it

Objective 10: Establish a brand health survey

As an organisation, we want to know how well we are known and how we are perceived in public.

Owner: Kimberley and Noush

Outputs:

  • Develop a proposal for a brand health survey that enables us to understand awareness of Figure.NZ and attitudes towards it in the wider commmunity
  • Continue the monthly reporting on our comms metrics

Objective 11: Developing clear use cases for our content

As a Comms Team, we want some simple collateral to clearly demonstrate how our content can be useful to daily life that we can share with priority audiences and the world.

Owner: Kimberley and Noush

Outputs:

  • Develop four case studies that demonstrate the usefulness of Figure.NZ and provide content for the homepage.

Objective 12: Establish an education workstream

As the Figure CEO, I want to have some structured thinking about our approach to education on how to use data that can be useful in lots of contexts.

Owner: Lillian

Outputs:

  • To be defined by the end of September

Notes:

  • Could involve direct models (we do the teaching) or indirect (we provide materials) or both.
  • Could get a/some teacher/s involved in the kōrero.
  • Could create and share a set of Foundational Figures and Foundational Questions with our audiences
  • This work includes being clear about how this work interacts with Comms and Product and how it evolves with our partners.

Function 3: Enable the best team to deliver the main functions on an ongoing basis

Objective 13: We have better documentation

As the Figure team, we want to know that our organisation is set up for long-term success, with better documentation on strategy, risks, business continuity, governance and onboarding.

Owners: Lillian, Hayden, Rob

Outputs:

  • The plan for how we get from here (assured funding for three years) to there (in shape to deliver our organisational goals) is developed, documented and understood internally.
  • Risk register, business continuity plan, and governance policies documented and readily available to all

Function 4: Raise enough money to deliver the main functions on an ongoing basis

Objective 14: Secure funding for three years

As Figure staff, we want to lock in our organisation’s financial security for the next three years so we can focus our efforts on doing amazing stuff for New Zealand.

Owner: Lillian and Hayden

Outputs:

  • Documentation for all funding is sorted
  • High-level budget as appropriate shared with team, including identification and plans for new team members, and other spends such as marketing and professional development
  • We have plans and processes in place for all partners to work with them and ensure that they’re happy with our partnership
  • Recruit a new person to the Data Team