What are our goals

We are here to help everyone make sense of data and see New Zealand clearly in a way that inspires us forward. This mission is really hard to measure because it’s difficult to track the myriad ways that benefits flow from more people using data.

We have two proxy measures for success based on the main things we do. We believe if we achieve these proxies, we are more likely to be successful in our core mission. We’ve picked 24 February 2022 for hitting our big goals for each of these, as it’ll be the 10th anniversary from Lillian first having the idea for Figure.NZ (you can read more about the origin story here.

High-Level Measurements

Functions High-level measurements Goals for 24 February 2022
Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine readable form in a centralised location How much data have we published? 80% of New Zealand’s public, non-personal, aggregated Government data to be published by Figure.NZ
Make it easy and compelling for people to find and use New Zealand’s data How many people are engaging with the data we have published? Two million people each month engage with the data we’ve published

These goals might not be the perfect yet. We’re going to give them our best shot, but we might alter them down (or up!) as we learn more about how fast we can run. We run a bunch of processes to help us know if we’re on track for the long-term goals which you can read about in more detail further down on this page.

Definitions

The definition of each high-level measurement will change over time as teams work together to define the best measures. We’ll update these definitions as we create them.

The purpose of these measurements is not to apply pressure or make us feel like we’ve failed. Rather, it’s to give us a foundation to make good decisions, and a goal to strive for.

There are some things that we don’t know our role in yet, like helping people to aggregate data. In time, these may be added to our measurements.

How do we measure success?

There is a lot of autonomy within the Figure.NZ team and we expect everyone to participate in coming up with ideas and helping decide our priorities. Our mission and goals and their related functions and measurements are our north star to keep us moving in the right direction. You can find our latest quarterly objectives and how we are going against them a little further down this page.

We have defined two main functions (what we do) and two supporting functions (how we do it) to achieve our mission, and the main activities they each involve.

What we do

This section explains our functions, goals, measures, and actions. It should be read as a part of our wider mission about why we’re here.

1. Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine-readable form in a centralised location.

How we achieve this:

  • Establish overview of the NZ data landscape
  • Build relationships with everyone who has the data
  • Define best-practice standards for processing and publishing data
  • Develop and evolve technology for processing and publishing data
  • Process and publish data

2. Make it easy and compelling for people to find and use New Zealand’s data

How we achieve this:

  • Create and evolve a delightful user experience for people to find and use data
  • Enable easy distribution of content to other channels/platforms
  • Promote the use of data
  • Educate people about how they can use data

How we do it

3. Enable the best team to deliver the main functions on an ongoing basis

How we achieve this:

  • Recruit and retain great people
  • Ensure that they are empowered to help Figure.NZ towards the mission, specifically that they have the environment and tools they need to bring their best
  • Give our people the freedom they want to create and execute on their ideas
  • Check regularly that our people feel they are doing the right things, doing them well, and working well with others
  • Ensure we have an internal planning system and processes that help us stay aligned and motivated with the minimum possible effort

4. Raise enough money to deliver the main functions on an ongoing basis

How we achieve this:

  • Build strong relationships with organisations that are interested in supporting our vision of a country where everyone uses data in their daily lives
  • Establish effective partnerships that increase our internal capability or give us new ways to get the data we collect out to users as well as generating revenue
  • Update the budget monthly with a clear view of the cash position and good visibility over future revenues

Reporting our progress

This structure is intended to be lightweight and not a burden. If it’s not working, we’ll adjust.

Quarterly reflection and planning session

At the end of each quarter (February, May, August and November), we’ll look at how we did. We’ll celebrate, or we’ll recalibrate. If we haven’t hit our objectives, we’ll talk about why, and use what we’ve learned to set a better objective for the next quarter. We will update Tohu to show our new objectives for the next quarter.

Monthly kōrero

On the last Friday of each month, anyone who’s in the office or who wants to join in remotely will have a short kōrero on how the month has gone. This is a chance for us to identify early if it looks like there’s a problem with any of our objectives, so we can adjust accordingly, either by changing the target or by changing our actions. This is a relaxed, informal session—think of it like a quick check-in over a glass of wine and maybe some cheese. We will update this page with a few words of progress update against each objective.

Weekly check-in

Each week, we share our progress on our measures by posting in #general. You’ll be reminded by Slackbot to do this for the objectives that have your name against them.

Quarterly objectives, owners and actions for Hōtoke | Winter 2017 ❄️

Summary table

Num Objective
1 Map out all the topics currently in Grace to understand clusters of content
2 Ensure our Creative Commons licensing and attribution guidelines are clear and accurate
3 Discover more government data
4 Add new data to Grace
5 Refine product processess
6 Progress development work
7 Increase engagement and set targets for metrics
8 Define our audiences and develop comms plans for each
9 Develop a content strategy
10 Plan our communications approach with partners
11 Amazing launch comms for Figure’s 20
12 Look into how best to do education on how to use data
13 We have documented strategy, risk, business continuity and governance policies
14 Secure funding for three years

Function 1: Take New Zealand’s scattered, disparate, non-personal data, and standardise it to publish it in machine-readable form in a centralised location

Objective 1 - Map out all the topics currently in Grace to understand clusters of content

As someone using Figure data, I want easy access to the data I am most interested in.

Owner: Chris

Outputs:

  • Clarity on the outputs of this work by June 30

Notes:

This work could be useful:

  • To help us understand how our data coverage compares with what people want to know and what public data is available
  • To make search improvements (in what we index, what we group, how we relate) so that people can find the data they are most interested in most easily

Objective 2: Ensure our Creative Commons licensing and attribution guidelines are clear and accurate

As someone using Figure data, I want to be clear on exactly what I can do with it.

Owner: Andrea and Miekes

Outputs:

  • Ensure that our licensing lines up with the terms and conditions for existing data providers
  • Check that the licences we are using are right for each dataset in Grace
  • Make it easy for people to learn what they can do with our data

Objective 3: Discover more government data

As the Data Team, we want to discover data from government agencies working in the financial, trade and utilities sectors so that we enhance our inventory of public datasets.

Owner: Andrea and Miekes

Outputs:

  • An inventory of datasets and their status from another 30 entities (taking us to 92 out of 377 government entities overall).
  • An agreed approach to publication of the dataset inventory and the search process (last quarter (Ngahuru Autumn) we discussed sharing the agencies we are contacting in Slack and tweeting them also).

Objective 4: Add new data to Grace

As someone using Figure data, I want to find data about my topic of interest, whatever it is.

Owner: Andrea and Miekes

Outputs:

  • Add 10 new New Zealand data collections
  • Update 10 New Zealand data collections
  • Add or update 10 international data collections

Function 2: Make it easy and compelling for people to find and use New Zealand’s data

Objective 5: Refine product processess

As the Product Team, we want to make sure we are operating in the best way possible.

Owner: Amy

Outputs:

  • Ensure we have an easy way for everyone to know what the current product priorities are
  • Develop and communicate a vision for our products, a high-level view of where we are heading with them
  • Clarify and document our Product/Dev processes (including how we track Dev Team priorities and effort, how we ensure internal and external views of what we should do are taken into account in setting priorities, and how requirements for ongoing maintenance work impact on Dev availability, especially when we have a lot of work to do on the setup of our infrastructure).

Objective 6: Progress development work

As the Product Team, we want to always be shipping.

Owner: Amy

Outputs (all dependent on Dev availability):

  • Dataset updates
  • A spike on Digits
  • Deliver the top infrastructure priorities
  • Some enumerations work
  • Have a checkpoint to tighten this list by the end of June

Objective 7: Increase engagement and set targets for metrics

As the Comms Team, we want to create and achieve engagement goals so we continue on our way to two million engagements.

Owner: Kimberley and Noush

Outputs:

  • Continued growth in awareness, engagement and conversion month on month
  • Ongoing reporting on metrics
  • Clarity on the definitions of awareness, engagement, and conversion and what our two million engagements goal actually means

Objective 8: Define our audiences and develop comms plans for each

As the Comms Team, we want to understand who our potential audiences are and make sure that we are getting our content to them in the most effective way.

Owner: Kimberley and Noush

Outputs:

  • A review of our audiences: who they are, where they are, what they are doing, and what information they would find useful from us
  • Definition of our audiences
  • A communications plan for each audience

Objective 9: Develop a content strategy

As the Comms Team, we want our content to consistently inform, delight, enlighten or entertain our users.

Owner: Kimberley and Noush

Outputs:

  • Social media strategy - experiment in June, use insights to formulate strategy, implement from July onwards, continue to iterate and experiment
  • Formulate EDM strategy - may involve seeing what more we can learn about our EDM subscribers and what they’re interested in
  • Launch and develop blog, including editorial guidelines
  • Collaborate with the Product Team on the ways in which people interact with our product via content.

Notes:

  • This work leads (with Objective 8 and 10) into a conversation about what channels we have and what we use them for.

Objective 10: Plan our communications approach with partners

As the Comms Team, we need to know when and how best to work with our comms partners to get our content out to users.

Owner: Kimberley and Noush

Outputs:

  • Document and develop the partnerships we already have
  • Advance existing media relationships including developing existing work and starting new projects, for example, around data literacy
  • Establish some new productive media relationships

Objective 11: Amazing launch comms for Figure’s 20

As the Head of Communications, I want to make sure the world’s first impressions of Figure’s 20 are positive, that our partners are super proud and excited, and that other folks have their interest sufficiently piqued.

Owner: Kimberley

Outputs:

  • Make sure we have a fun launch video that explains and entertains
  • Provide comms effort for whatever we decide to do publicly by way of announcements
  • Support Figure’s 20 partners in how they want to talk about Figure’s 20

Objective 12: Look into how best to do education on how to use data

As the Figure CEO, I want to have some structured thinking about our approach to education on how to use data that can be useful in lots of contexts.

Owner: Lillian

Outputs:

  • Clarity on the outputs of this work by June 30
  • Could involve direct models (we do the teaching) or indirect (we provide materials) or both.
  • Could get a/some teacher/s involved in the kōrero.
  • Create and share a set of Foundational Figures and Foundational Questions with our audiences

Function 3: Enable the best team to deliver the main functions on an ongoing basis

Objective 13: We have documented strategy, risk, business continuity and governance policies

As the Figure team, we want to know that our organisation is set up for long-term success.

Owners: Lillian, Hayden, Rob

Outputs:

  • Write up from strategy days in January documented and distributed
  • The plan for how we get from here (assured funding for three years) to there (in shape to deliver our organisational goals) is developed, documented and understood internally.
  • Risk register, business continuity plan, and governance policies documented and readily available to all
  • We have made another evolution in our remote first-ness in general.

Function 4: Raise enough money to deliver the main functions on an ongoing basis

Objective 14: Secure funding for three years

As Figure staff, we want to lock in our organisation’s financial security for the next three years so we can focus our efforts on doing amazing stuff for New Zealand.

Owner: Lillian and Hayden

Outputs:

  • Documentation for all funding is sorted
  • Activity plans for all partners are in place (where relevant), and the cadence of doing, reporting and reviewing is established